We have over 40 different colors to choose from (see the Color Range here)
So it's a bit of a shock that the favorite color is black :) .
Many customers buy a few different colors to match to their different activities, outfits or moods. They start with one color, and then add on as they go.
One customer bought Yellow to match his Mini Cooper, another bought Orange to match his dirt bike (he was recovering from an injury after falling from it), another bought Green to support his NFL team, a young women bought pink to match the recent streaks she put in her hair. Everyone's different! (that's why we have so many colors).